Gold Card Adventures was Ellie’s second major year-long project, which followed Eat 22, for which she photographed everything she ate for a year. For Gold Card Adventures, Ellie recorded the total distance she travelled on London Transport in a year from 23rd September 2002 - 22nd September 2003. This year coincided with the time she spent studying at Goldsmiths College in New Cross and commuting across London daily from her hometown of Ealing.
In 2005 Ellie was commissioned by Platform For Art (now Art on the Underground), to transform the data collected for the Gold Card Adventures project into a solo exhibition for Piccadilly Circus Underground Station. The exhibition took the form of 20 large format posters (98 × 158 centimetres) installed in 20 of the advertising sites in the ticket hall and exit subway two of the station.
Over the course of the year Ellie travelled a total of 9,236 kilometres. The posters she made for the exhibition were used to mark the different stages of this cumulative journey by featuring imitation postcards from a series of global destinations at progressively further distances away from Ealing Broadway.
To accompany the exhibition, Ellie created the Gold Card Adventures website. The website archives the details of the 1,495 journeys she made that year and features the 20 postcards made for the exhibition plus eight additional bonus ones. It can be accessed by clicking on the link to the right under ‘Further Reference’.